We are a small team comprised of staff and students working collaboratively to gather student input and conversation regarding their experiences at JHU, and working on ways to elevate the student voice, identify opportunities and inform product decisions. As we implement changes to the student experience, we want to ensure we incorporate the student perspective at every step of the process. Here are some of our methodologies:
conducting quantitative research using surveys, card sorting, voting
visiting JHU campuses and conducting on-the-fly interviews
holding longform interviews and usability tests via Zoom
convening focus groups for design thinking exercises
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We spend a significant amount of time speaking and working directly with students to learn about pain points, ideate, and validate designs. Our scope is primarily the experience students have with digital touchpoints across JHU. For instance, many of the features available on the latest edition of the Digital Experience Platform are there because students have explicitly requested them.
Key Insights
Students value transparency in everything: Requirements, deadlines, their odds of landing chosen courses, and each other’s experiences.
Mobile functionality is very important, as students are often not sitting at computers.
Word-of-mouth and First Year Mentors are extremely valuable in learning about resources and processes during an overwhelming time.
Tailored content and the ability to personalize allow students to weed out the noise and stay focused on their goals.
Quantitative Research Methodology
For lots of data at once, we conduct research using qualitative methods such as general surveying, post-interaction surveys, or card sorting. Statistics help us analyze the efficacy of our features and processes.
Key Insights
Students seek support from a variety of sources, including advisors, peers, and school websites – but SEAM is rapidly becoming the most critical resource.
69% of users are satisfied with their DXP dashboard experience, and comments indicate they would like to see more features added such as important deadlines and registration/waitlist modules.
65% of students would most like to be able to chat online with a live agent when seeking support, and almost half indicated text messaging as their second choice
70% of surveyed students have needed to open a SEAM case at some point in the past
Visit the DXP project sharepoint site to learn more about how we’ve translated research insights into design and development.